The MADX Monogram:
A Signature of Innovation
More than a logo, the MADX monogram is an official stamp of artistic authenticity—a nod to traditional Japanese woodblock signatures, reimagined for the digital era.
Static Monogram: Contained, vertical emblem, refined in its simplicity.
MADX is the visionary world of multidisciplinary artist and award-winning creative director Melanie Rothwell. A fusion of fine art, motion, and emerging technology, MADX explores the intersection of myth, identity, and the surreal—where reality dissolves into imagination.
Each piece is a carefully crafted experience, blending traditional and digital painting, generative AI, photography, and motion design, all seamlessly interwoven with blockchain technology. The result? Art that isn’t just seen—it’s felt, lived, and collected.
Logo Wordmark
Animated Monogram: Watch as the letters spell out “MADX,” revealing the intricate thought process behind its creation.
Animated Glitch Wordmark
Website of the Future
MADX.ART isn’t just a website—it’s a portal into a surreal, digital realm, where artworks exist in an immersive, futuristic space. The dark-mode aesthetic acts as a canvas, amplifying the vibrancy of each piece and bringing them to life through motion and light.
Explore the signature pieces that define MADX.
Each work exists in both static and animated forms, pushing the boundaries of storytelling through motion.
Orb /// Unreal Series:
NFTs & Canvas Prints
The ORB /// Unreal Series is a journey into the unknown—a fusion of light, motion, and surreal digital craftsmanship. Each orb exists in a space beyond reality, pulsing with energy, shifting between the tangible and the virtual.
At MADX, we push the boundaries of innovation, merging fine art with blockchain technology. The ORB /// Unreal Series is available both as on-chain digital collectibles (NFTs) and museum-quality physical prints, allowing collectors to own a piece of this ever-evolving universe in the format that speaks to them.
🌐 Digital Collectibles – Verified on-chain, ensuring authenticity and provenance.
🖼️ Fine Art Prints – Crafted with precision, bringing the ORB’s luminous energy into the physical world.
MADX in Motion: Social & Reels
A bold, fast-paced showcase of logos, motion design, and surreal visuals. See the MADX brand come to life through dynamic reels and animations on our Instagram page @MADxNYC.
Beyond the Art: A Living Brand
For MADX, branding isn’t just a visual system—it’s a deeply personal expression of its artist and founder, Melanie Rothwell. As the creative force behind Tiny Penthouse Studio, she are her team have meticulously crafted a brand identity that embodies the imagination, precision, and surreal energy of her work.
From the hand-designed monogram to the motion that brings each element to life, every detail has been thoughtfully built to extend the world of MADX beyond the artwork itself. This is more than a signature—it’s a universe in motion, a brand presence designed to evolve alongside the art it represents.