Nestled in the vibrant heart of New York City,
Tiny Penthouse Studio is a full-service creative powerhouse specializing in branding, graphic design, and digital innovation.

We collaborate with forward-thinking clients, crafting bold brand identities, dynamic creative strategies, and impactful campaigns. Whether bridging the gap between Web2 and Web3 or developing timeless brand experiences, we push the boundaries of design to create lasting connections and drive growth.

Melanie Rothwell, Creative Director of Tiny Penthouse Studio, a New York City branding agency.

Founded in 2005 by award-winning Creative Director Melanie Rothwell, Tiny Penthouse Studio (formerly GARGANO GROUP) has been at the forefront of creative innovation. With a diverse background spanning luxury goods, health and wellness, pharmaceuticals, automotive, and blockchain, Melanie brings a results-driven approach to every project. From leading global brand campaigns for Fortune 500 companies to designing Web3 gaming graphics, Melanie works hands-on with clients to craft unique brand identities that stand out in today’s competitive landscape.

“ You never get a second chance to make a first impression, so a brand’s visual statement must be arresting.”

- MELANIE ROTHWELL / Founder & Chief Creative Officer

A white monogram where the letters M D A X form a beautiful box design animated.

MADX x Tiny Penthouse Studio:
Where AI-Driven Art Meets Innovation

At Tiny Penthouse Studio, we don’t just design—we innovate. Through MADX, Melanie’s artistic alias, we redefine digital storytelling. Blending a unique surreal style, two decades of top-tier brand expertise, and AI-generated artwork, MADX creates custom art that is truly unrivaled in the industry.