Bar Covent, Brooklyn, New York City
In partnership with Jack Morton Worldwide

BELVEDERE VODKA

Event Design - The Single Estate Rye Series

We were entrusted with the task of introducing two distinctive vodkas, Smogóry Forest and Lake Bartężek, to industry professionals at The Single Estate Rye Series. Our mission was to infuse spatial, experiential, and environmental design with the very essence of Belvedere’s brand identity and add a dash of magic.

Event Design for Belvedere SMogory Forest and Lake Bartezek

We transported guests to the heart of Polish provenance,
revealing how climate variations shape superior rye into exceptional vodka.

Smogory Forest Event Design Belvedere
Event Design for Belvedere Lake Bartezek
Belvedere Bottoles Smogory Forest and LakeBartezek

We meticulously designed two unique 'estates' to reflect Poland's Bartężek estate, with its pristine lakes and harsh winters, and the captivating Smogóry region, characterized by dense woodlands.

These environments integrated dramatic soundscapes, enchanting lighting, vibrant greenery, and natural wood accents to evoke an authentic, refined atmosphere. In addition to the immersive settings, we curated tastings and educational sessions that allowed guests to delve deep into the world of Belvedere Vodka and the Single Estate Rye Series. These sessions added layers of sophistication to the overall experience, providing insights into the craftsmanship behind each distinctive vodka.

Creative Credits

Creative Team:
Melanie Gargano, Kylie Ayala & Ianna Rios

— In partnership with Jack Morton Worldwide —

Belvedere Event Design

RESULTS

Cheers!

The two-day U.S. launch of the Single Estate Ryes Series left a profound impact on media, influencers, and enthusiasts. The immersive event delivered exceptional results, including an impressive 179 million media impressions, coverage in 34 esteemed media outlets, and a remarkable 5.5 million social media impressions.

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Brand Campaign