Bar Covent, Brooklyn, New York City
— In partnership with Jack Morton Worldwide —
BELVEDERE VODKA
Event Design - The Single Estate Rye Series
We were entrusted with the task of introducing two distinctive vodkas, Smogóry Forest and Lake Bartężek, to industry professionals at The Single Estate Rye Series. Our mission was to infuse spatial, experiential, and environmental design with the very essence of Belvedere’s brand identity and add a dash of magic.
We transported guests to the heart of Polish provenance,
revealing how climate variations shape superior rye into exceptional vodka.
We meticulously designed two unique 'estates' to reflect Poland's Bartężek estate, with its pristine lakes and harsh winters, and the captivating Smogóry region, characterized by dense woodlands.
These environments integrated dramatic soundscapes, enchanting lighting, vibrant greenery, and natural wood accents to evoke an authentic, refined atmosphere. In addition to the immersive settings, we curated tastings and educational sessions that allowed guests to delve deep into the world of Belvedere Vodka and the Single Estate Rye Series. These sessions added layers of sophistication to the overall experience, providing insights into the craftsmanship behind each distinctive vodka.
Creative Credits
Creative Team:
Melanie Gargano, Kylie Ayala & Ianna Rios
— In partnership with Jack Morton Worldwide —