JAGUAR LAND ROVER
Digital, Video & Print Ads
— In partnership with Spark44 —
The All-New, Range Rover Velar made a splash entrance with its revolutionary design, upholding Range Rover’s reputation as one of the world’s leading premium automotive makers.
We joined JLR Design Studio NYC in-house to craft bold, dynamic across all vehicles, with a focus on launching the Range Rover Velar. Our creative direction reflected the Velar itself—simple, striking, and modern, with an edge built for adventure.
Our mini-digital campaigns highlighted its exquisite and cutting-edge new tech features, while capturing it's raw capability in stunning action water shots. Filmed in breathtaking locations - from rugged Icelandic terrains to sleek UK estates - our work added stopping power to digital videos, communications, activations, and email campaigns. I led the creative art direction for all digital commuications, ensuring every frame showcased the Velar’s perfect blend of luxury and capability.
The Range Rover Velar
”Mesmerizing in every detail”
More than just a statement of luxury, the Velar is built for the elements. Its sleek exterior, flush deployable door handles, and new grille design enhance its signature floating roof, exuding modern sophistication. Inside, its curved 11.4-inch floating touchscreen seamlessly integrates climate, navigation, and media, while super-slim Pixel LED headlights illuminate the road with precision.
High-Impact Digital Video Takeover Ads
& Website Design
We honed in on its exceptional 24-inch wading depth, allowing it to glide effortlessly through flooded streets and rugged streams—without compromising elegance. Combined with Adaptive Dynamics and Terrain Response 2, the Velar delivers a drive as smooth as it is capable. Juxtaposed against a sleek black background, our concept placed the Velar in both Iceland’s dramatic landscapes and the refined streets of the UK, embodying its versatility and prestige.
To bring this to life, we captured slow-motion shots of the Velar slicing through water, its wheels sending an elegant spray into the air—a perfect visual metaphor for its seamless power and grace. This wasn’t just about aesthetics; it was a testament to its engineering excellence, proving that capability and beauty can coexist in perfect harmony.
Takeover Ads & Website Design That Made a Splash
We were hands-on in the digital video production, color grading, and composition for all our new ads. We developed high-impact digital creative solutions across multi-screen environments in partnership with Undertone and Pixl Studios. The Velar disrupted news articles with a splash, introducing the new Range Rover Velar. Drawing from shoots in diverse landscapes—think windswept deserts and misty highlands—I shaped the rollout strategy to amplify these visuals into takeover ads that stopped scrollers in their tracks.
Website Design & iPad Design
Digital Take Over Ads
Banner Ads
The Craft of Prestige
Luxury and prestige aren’t accidental—they’re meticulously crafted. From the hypnotic precision of the Velar’s grille and rims to the immersive depth of its 4D animations, every detail was designed to captivate. We curated a mix of digital and print placements in The New Yorker and Robb Report, blending evocative storytelling with striking, hyper-detailed photography. Through cutting-edge 4D renderings, we brought the Velar’s craftsmanship to life—its grille emerging fluidly, as if sculpted from raw material, creating a visual experience as refined as the vehicle itself.
Data-Driven Email Series & Direct Mail
A more tame, but equally important, digital communication we led design for was the Pre-Order Reservations campaign. Inspired by the Velar’s cinematic unveilings across global terrains, I ensured the email designs echoed that same sense of adventure and exclusivity.
This high-impact email marketing series targeting early adopters and loyal Range Rover enthusiasts, driving anticipation for Velar Pre-Order Reservations. This campaign reinforced exclusivity, achieving a record-breaking 17% open rate and high engagement among a select audience.
EMAIL SUBJECT:
The New Range Rover Velar is coming— reserve yours
PREHEADER:
An exclusive opportunity for Range Rover enthusiasts
EMAIL SUBJECT:
You’re one of the first.
PREHEADER:
Your reservation is confirmed.
JAGUAR
Car Brochures & Print Ads
The new 2018 F-TYPE - Return to Market DM
F-PACE & XE
Twas The Night Before… ( Jaguar )
Print Direct Mail Brochure, Social
Brochure inspired by classic storybook design, it tells a tale of the best gift, the self gift, featuring the F-PACE.
A holiday campaign for Jaguar needed a fresh approach. Instead of a typical sales push, we created a story-driven, visually rich print and digital experience that positioned Jaguar as the ultimate self-gifting luxury. This was a change of pace for the Jaguar Holiday Sales Event, we created a winter's tale of our very own inspired by classic storybook lore and design. This sales piece was the first use of illustration and rhyme as it followed a husband that couldn't resist taking his wife's present out for a last-minute joyride.
2018 Winter Sales Event:
Unwrap a Jaguar
— Brochure: Mohawk Design Award Winner—
Video & eBlast Design
Interactive 4-Series eBlast
(Design, Performance, Tech, Retail)
Jaguar E-PACE X540
A disruptive email and digital ad sequence designed to convert “the interested” into Jaguar owners, seamlessly blending digital storytelling with retail impact.
RESULTS
JLR isn’t just about luxury cars—it’s about design, technology, and forward-thinking innovation. This work set the stage for automotive digital transformation, pushing the limits of immersive advertising, digital-first engagement, and interactive storytelling.
• We helped market Velar and sell 18,000+ vehicles during launch.
• Our Jaguar’s holiday campaign brochure won the Mohawk Design Award for excellence in print.
• Editorial and print placements solidified Velar as a luxury icon while reinforcing brand cred.
• RANGE ROVER VELAR NAMED MOST BEAUTIFUL CAR IN THE WORLD winning the World Car Design of the Year title at the 2018 World Car Awards (taking over from the Jaguar F-PACE, which won the award last year).