JAGUAR LANDROVER

In partnership with Spark44

Digital Design & Print Ads

The All-New Velar made a splash entrance with its revolutionary design, upholding Range Rover’s reputation as one of the world’s leading premium automotive makers.

Our founder immersed in the JLR Design Studio to craft creative content that mirrored the Velar model—simple, striking, and modern. Highlighting the Velar's exquisite new features with dynamic action water shots added stopping power to our digital video and banner ads, social activations, and email campaigns.

Digital Solutions:
Multi-screen Environments, Banner Ads, Web & iPad Design

We developed high impact digital creative solutions across multi-screen environments in partnership with Undertone and Pixl Studios.

Velar Hero Image
Velar Digital Banner Ad
The New Yorker Magazine Velar Print Ad
Robb Report Velar Design

Digital Email Series
Pre-Order Reservations and Confirmation Emails

EMAIL SUBJECT:
The New Range Rover Velar is coming— reserve yours
PREHEADER:
An exclusive opportunity for Range Rover enthusiasts

EMAIL SUBJECT:
You’re one of the first.
PREHEADER:
Your reservation is confirmed.

JAGUAR
Direct Mail Brochures & Bi-Fold Mailers:

The new 2018 F-TYPE - Return to Market DM

‘Twas the Night Before (Jaguar)”
2018 Winter Sales Event - Unwrap a Jaguar

Brochure inspired by classic storybook design, it tells a tale of the best gift, the self gift, featuring the F-PACE.

— Brochure: Mohawk Design Award Winner—

eBlast - Interactive 4-Series
(Design, Performance, Tech, Retail)

 Disruptive digital stream eBlasts for the new Jaguar E-PACE X540 to convert “the interested” to owners.

Email Design for Jaguar E-PACE X540 by Melanie Gargano Tiny Penthouse Studio
Eblast Design by Melanie Gargano of Tiny Penthouse Studio digital disruption

RESULTS

We helped market and sell 18,000 cars during launch.
RANGE ROVER VELAR NAMED MOST BEAUTIFUL CAR IN THE WORLD winning the World Car Design of the Year title at the 2018 World Car Awards.

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Experiential Design