LXR HOTELS & RESORTS

Event Design

International Luxury Travel Market (ILTM) • Cannes, France
— In partnership with Jack Morton Worldwide —

Hilton faced the challenge of effectively showcasing its luxury brands, including Waldorf Astoria, Conrad, and the new LXR brand, at the International Luxury Travel Market (ILTM). The goal was to generate buzz around ILTM while highlighting the uniqueness of each Hilton property.

We met this challenge by curating an unforgettable multi-sensory experience within a three-story gallery space in Cannes. Each floor celebrated the unique character of each Hilton brand.

Creative & Production Team:
Melanie Gargano, Michael Kort and Jack Morton

LXR Event Design Gallery of Photos
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3 Levels of Immersive Experiences:
Where Senses Unite

Our immersive showcases took guests on a journey filled with dramatic visuals, tantalizing tastes, enchanting sounds, live greenery, and rich wood elements.

Through captivating storytelling, we seamlessly intertwined each brand's identity into the overall experience.

Hilton Experiential Event by Melanie Gargano Tiny Penthouse Studio
ILTM Hilton LXR Event

LXR

Experiential Event Design Melanie Gargano Tiny Penthouse Studio

The Conrad

Waldorf Astoria

Event Design

RESULTS

The event made a significant impact at ILTM, generating buzz and highlighting the uniqueness of each Hilton property. Our creative direction and design expertise brought to life the essence of Waldorf Astoria, Conrad, and the LXR brand, leaving attendees with unforgettable impressions.

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