Transforming GNC Through Bold Brand Campaigns & Retail Innovation
Brand Campaigns | OOH Advertising | Store & Retail Design
We helped to redefine GNC’s brand presence through powerful campaigns, immersive retail experiences, and high-impact OOH activations. From Times Square billboards to flagship store designs launching the first ever store in China, our work inspired millions to embrace health, strength, and self-respect.
— In partnership with visionary marketer Peter Arnell —
Our campaigns for GNC weren’t just ads—they were movements. The ‘Respect Yourself’ campaign championed the pursuit of self-betterment through a healthy lifestyle, while ‘Add GNC’ highlighted how integrating GNC into daily routines fuels strength and vitality.
The ‘Me on GNC’ campaign took it a step further, inviting customers worldwide to share their transformation stories—creating an authentic, community-driven brand experience. Through compelling visuals, bold storytelling, and strategic design, we positioned GNC as more than a supplement store—it became a symbol of personal achievement.
Harnessing the power of design and storytelling we crafted impactful global campaigns and retail experiences that celebrated individual achievements.
Our 'Respect Yourself' campaign encouraged the pursuit of self-respect through a healthy lifestyle, while 'Add GNC' showcased how integrating GNC into daily routines can unlock a healthier, more vibrant life. In our worldwide campaign, 'Me on GNC,' we invited customers to share their personal success stories, fostering a sense of community and motivation as we celebrated these inspiring journeys. Through compelling visuals and storytelling, we've created a platform to share how GNC positively impacts health and fitness.
High-Impact Out-of-Home (OOH) Campaigns
GNC’s brand took over skylines, subway stations, and city streets, reinforcing its commitment to strength and resilience. Our billboard designs made powerful statements in major metropolitan hubs, ensuring the brand’s message was unmissable.
— LA, NYC, Pittsburgh —
LA / THE BEVERLY CENTER - 3RD & LA CIENEGA (BLOOMINGDALE’S)
25’HX52’W BILLBOARD DESIGN
SOHO, NYC / HOUSTON AT LAFAYETTE
48’ x 46’ VITAPAK BILLBOARD DESIGN
PITTSBURGH, MC KNIGHT ROAD
10’ X 22’ TRI-VISION BILLBOARD FRONT & BACK DESIGN
MIDTOWN, NYC
48’ x 46’ VITAPAK BILLBOARD DESIGN
Immersive Retail Experiences That Elevate Brand Identity
We didn’t just design stores—we crafted immersive brand experiences that transformed the way customers interacted with GNC. From bold window displays to engaging in-store graphics and strategically designed merchandising, every element was meticulously created to inspire, educate, and reinforce GNC’s commitment to health and wellness. By seamlessly integrating campaign messaging into the retail environment, we ensured that every touchpoint resonated with customers, making each visit a dynamic and memorable brand experience.
U.S. Retail Experience & Store Window Design
From flagship stores to nationwide locations, we developed eye-catching window graphics, in-store signage, and merchandising displays that reinforced GNC’s core brand identity.
Shanghai, China Grand Opening
For GNC’s expansion into China, we led the creative vision for its first Shanghai store, marking a significant expansion of the brand’s global footprint. Our team designed in-store graphics, immersive retail experiences, and localized campaign adaptations—ensuring a seamless transition from global branding to local market relevance.
RESULTS
Our collaboration with GNC delivered powerful, measurable impact:
✅ Heightened customer engagement through bold, high-impact campaigns
✅ Unparalleled brand visibility with strategic OOH placements in key markets
✅ Seamless retail experiences that brought campaign narratives to life in-store
✅ Global expansion success with the landmark Shanghai flagship launch
With a design-driven approach, Tiny Penthouse Studio redefined GNC’s brand presence—crafting unforgettable experiences that continue to resonate with customers today.