GNC
Brand Campaigns & Retail Experiences:
”Respect Yourself” & “Add GNC”
We have proudly partnered with GNC on several transformative brand campaigns that inspire and elevate lives.
— In partnership with Peter Arnell —
From the 'Respect Yourself' movement, which celebrated a healthy lifestyle, to the 'Add GNC' initiative that showcased the potential of every GNC product, our extensive campaign portfolio reflects GNC's unwavering commitment to driving positive change.
Harnessing the power of design and storytelling we crafted impactful global campaigns and retail experiences that celebrated individual achievements.
Our 'Respect Yourself' campaign encouraged the pursuit of self-respect through a healthy lifestyle, while 'Add GNC' showcased how integrating GNC into daily routines can unlock a healthier, more vibrant life. In our worldwide campaign, 'Me on GNC,' we invited customers to share their personal success stories, fostering a sense of community and motivation as we celebrated these inspiring journeys. Through compelling visuals and storytelling, we've created a platform to share how GNC positively impacts health and fitness.
Brand Campaigns
Out-of-Home (OOH) Campaigns
Billboard Designs
— LA, NYC, Pittsburgh —
LA / THE BEVERLY CENTER - 3RD & LA CIENEGA (BLOOMINGDALE’S)
25’HX52’W BILLBOARD DESIGN
SOHO, NYC / HOUSTON AT LAFAYETTE
48’ x 46’ VITAPAK BILLBOARD DESIGN
PITTSBURGH, MC KNIGHT ROAD
10’ X 22’ TRI-VISION BILLBOARD FRONT & BACK DESIGN
MIDTOWN, NYC
48’ x 46’ VITAPAK BILLBOARD DESIGN
We led innovative store designs for GNC worldwide, covering window graphics, displays, signage, packaging, banners, and merchandising. Our goal: to craft cohesive brand experiences that align with campaign themes, bolstering GNC's global presence.
U.S. Retail Experience:
U.S. Retail Design & Store Window Creative Design
We had the privilege of crafting numerous retail experiences for GNC, pioneering creative store designs across the globe.
Store Design
Shanghai, China Grand Opening
We were thrilled to inaugurate the first store in Shanghai, marking a significant expansion of the brand's global footprint.
