Experiential Event Design
#faceanything
OLAY
— In partnership with Jack Morton Worldwide —
Meatpacking District, New York City
OLAY wanted to launch four innovative new products. We matched it with four one-of-a-kind unforgettable experiences.
Our team created irresistibly sharable moments via interactive displays & installations that directly connected to the product to the benefit.
Creative & Production Team:
Melanie Gargano, Kylie Ayala, Ianna Rios, Jack Morton NYC Production Team
Event Spatial Design
The Deets
In the heart of the fashion-forward Meatpacking District, our chosen venue—a trendy loft-style space above the High Line in Chelsea Market—set the stage for an unforgettable event. Influencers were immersed in the Olay experience from the moment they arrived, with branded touchpoints including a freight entrance adorned with inspirational Olay signage and a champagne bar elevator that whisked attendees to the event. The open floor plan unveiled four unique and highly shareable installations, each intricately tied to one of Olay's four new products: Whips, Mist, Eyes, and Mask
