Web3 Programming,
Design & Strategy
Budweiser x Fifa World Cup Collection
— In partnership with Vayner3 —
We launched the first-ever dynamic digital collectible for Budweiser at FIFA World Cup.
We made history with Budweiser’s debut Web3 program at the FIFA World Cup, launching the first-ever live scoreboard NFT - a dynamic collectible that updated in real time as fans followed their team’s journey. Beyond just digital art, it unlocked exclusive rewards and sent superfans to Doha for a 360° VIP experience at the finals. The result? Over 1 billion PR impressions, 27,000+ NFTs minted, and $6.5M in revenue - proving that NFTs can drive culture and business.
A part of the Budverse:
An All-Encompasing Global Web3 Ecosystem
This marked a major milestone in our broader roadmap for the Budverse: Budweiser’s expansive Web3 ecosystem for Bud Light and Michelob ULTRA. Our team led full creative and blockchain strategy cross-brand, from campaigns, to NFT drops to UX design to social storytelling, Discord engagement, and IRL activations. We helped shape a long-term ecosystem to deepen fandom, drive innovation, and cement cultural relevance for years to come.
Budweiser x FIFA World Cup
Real-Time Utility:
Dynamic NFTs & Exclusive Rewards
Fans could track live scores on their digital collectibles, with each tournament phase—Round of 16, Quarter-finals, Semi-finals, and Finals—unlocking special edition NFTs.
Collectors gained access to:
✅ Limited-edition NFTs reflecting key tournament moments
✅ Entry to win a once-in-a-lifetime VIP 360° Experience, including World Cup finals tickets, a stay at the Budweiser Hotel, and access to elite events
✅ Exclusive Budweiser merch kits
NFT Pre-Reveal Mini-Game:
Budverse Penalty Kick
To boost fan engagement, we created Budverse Penalty Kick - a pre-reveal NFT mini-game where fans picked their team, created a player, and competed for exclusive prizes. Playable on OpenSea, it built anticipation for game moments while letting fans post their scores to Discord and Twitter for even more chances to win. With tough gameplay (even for the bots), the harder you played, the more chances you had to score big.
Vayner3 Creative Team Credits:
Melanie Gargano, Nate Bear, Tan Ha, Brennon Conn & Juan Jose Egúsquiza
RESULTS
⚽ Argentina claimed the World Cup title—one lucky fan claimed the ultimate VIP experience. And Budweiser sold 27,000 NFTS and made 6.5 Million in revenue for the Budverse.
🎟️ Thousands of fans engaged with digital collectibles, owning historic moments from the tournament.
🔗 This project set a new standard for fan engagement in sports, proving the power of blockchain-backed experiences.
Oh, and Qatar banned the sale of alcohol days before the games began 😅 so we had many event and social media strategy scrambles!
Red Bull x Burnt Toast
— In partnership with Vayner3 —
Web3 Programming
Red Bull Doodle Art Competition
We introduced Web3 and blockchain technology for the first time ever to the Red Bull Doodle Art competition, expanding the event’s reach and bringing fresh exposure to both Red Bull and the student artists. This collaboration was further enhanced by our suggested partnership with acclaimed NFT artist Burnt Toast (aka Scott Martin). This gave participants a once-in-a-lifetime opportunity to co-create with a major NFT brand artist.
We guided the co-creation process with Scott, developing a cohesive masterpiece for student creators, while also designing the competition website and curating Web3 gallery event ideas.
This year's open call drew 120,000 entries—nearly double the previous year—resulting in 61 finalists whose work was seamlessly integrated into Burnt Toast's iconic doodles and placed on the blockchain. The program promoted positivity and self-expression, culminating in the grand prize, co-created with Scott, awarded at the World Finals in Amsterdam at Capital C. Through this initiative, we introduced a younger generation to Web3, fostering community engagement through NFT sales, artist royalties, and trading of co-created designs. Each finalist received a digital collectible NFT trophy, designed by the previous year’s winner, celebrating their creativity. Esteemed judges evaluated submissions based on creativity and their ability to capture life’s essence, while a public gallery showcased the finalists’ doodles alongside new NFT creations by national winners.
Art winners had an open mint of the collection that went live during the 3-day event on Nifty Gateway.
This collaboration culminated in Burnt Toast adding his personal touch to the winning artwork by Chiara Croce from Italy.
Creative Credits:
Melanie Gargano, Brenon Conn, Nate Bear
— In partnership with Vayner3 —
RESULTS
Our Web3 partnership elevated the Red Bull Doodle Art Competition to unprecedented heights, nearly doubling submissions from previous years. This project showcased the limitless possibilities when creativity converges with Web3, inspiring a new generation of artists to explore innovative avenues for self-expression.
NFT.NYC Event Design
& POAP Designs
Michelob Ultra x LinksDAO
— In partnership with Vayner3 —
We were thrilled to collaborate with LinksDAO, the premier Web3 Golf Community and a pioneering decentralized autonomous organization (DAO) that unites golf enthusiasts worldwide to democratize the sport by buying and governing golf courses. Through this partnership, we helped craft an engaging and immersive experience that connected Web3 golf lovers and ULTRA beer fans at NFT.NYC.
The event, held at the vibrant 5iron Golf Herald Square, brought together over 200 passionate attendees from the LinksDAO community, Web3 leaders, and invited guests. With a dedicated golf simulator bay and an atmosphere charged with excitement, participants had the chance to engage in curated contests and enjoy complimentary Michelob ULTRA beverages. This unique setting not only showcased the intersection of golf and technology but also emphasized LinksDAO’s mission to empower its members through shared ownership of golf courses.
Our creative direction and innovative POAP designs were integral to the event, ensuring that each participant left with a memorable digital collectible that celebrated their involvement. The POAP was available on site only and could be used to unlock future rewards by ULTRA via their Web3 community.
By capturing social content and encouraging interactions across channels, we amplified the event's reach and showcased the dynamic energy of the LinksDAO community. This collaboration not only highlighted the potential of Web3 in transforming traditional sports but also fostered a sense of belonging among golf enthusiasts who are excited about shaping the future of the game.
