OLAY
Digital Design, TV, Social Ads
Olay, one of the world’s best-loved beauty brands, embarked on a journey to redefine its narrative from “Grandmother’s favorite brand” to everyone’s favorite brand.
We produced impactful TV commercials and digital ads across major platforms. We amplified the reach and resonance of our creative content, highlighting Olay's commitment to innovation, quality ingredients, and competitive pricing. Through user generated content (UGC) targeting different age demographics, and extensive testing of paid and organic social ads, we optimized content for maximum impact, resulting in the brand’s highest traffic, impressions, and sales in decades. Our founders' independent and collaborative creative efforts set records for social impressions and contributed to Olay's most successful Black Friday in history.
:15 SPOTS
We created quick digital tv spots in roughly ~3 weeks time, shattering all previous production times.
Creative Credits:
Creative Directors: Melanie Gargano & Paul Guidry
3D Artists: Tiffany Cooper, Cristina O’Connell, Erik Washington, VaynerX
THE EYES HAVE IT
USE TIME WISELY
IT’S A BRIGHTER DAY FOR YOUR SKIN
ELEVATE YOUR SKIN TO THE MAX
GREAT SKIN STARTS WITH SCIENCE
OLAY’S GOT YOU COVERED
TOP DIGITAL PERFORMERS
HOLIDAY SOCIAL AD Design
Our digital strategy reached new heights with Olay's holiday social ads. Utilizing urgency marketing, UGC-style visuals, and attention-grabbing gifs, we achieved a groundbreaking moment—Olay.com witnessed its highest holiday sales ever. Working alongside VaynerX creators, our strategic content deployment and creative tactics played a pivotal role in Olay's most successful Black Friday, generating an impressive $1.5M in sales over one weekend.
20k Impressions
1.2k LIKES
87 COMMENTS
94 SHARES
🤩
— In partnership with VaynerX —
Creative Credits:
Melanie Gargano, Clancy Fink
TOP DIGITAL PERFORMERS
Social Ads
We designed and tested the below ads for Olay’s Brightening, Smoothing, and Firming cleansers. The ads performed well and we gained a new set of insights.
New Insight Unlock:
Cleansers sell better as a bundle.
Bundle - Trio product, scarcity marketing ads
We shifted to the trio bundle of products
driving tens of thousands of impressions and nearly doubled sales:
1k LIKES
60 COMMENTS
78 SHARES
(wowza 👀)
Brightening? Firming? Smoothing? Why choose? Get all three facial cleansers + a FREE spa headline only on Olay.com.
Email Design & SMS
Give the gift of glow, smoothness, and firmness to your gal pals on spa day (or keep all three) + get a FREE spa headband!
Vitamin C, Retinol & Collagen Peptide Cleansers with FREE Spa Headband —
Leveraging a free gift, like the spa headband, elevated both our consumer’s skincare routine and drove better performance on our ads.
Turning headlines into official product names:
“Triple Threat” was so well recieved, that Olay renamed their trio cleanser gift set after our ad headlines!
RESULTS
Our Founder’s independent and collaborative creative team content yielded a Black Friday Record of 360MM Revenue, $1.25MM Cyber Weekend Revenue contributing to the most successful Black Friday in Olay.com history.
